Scott Dobroski
Vice President, Global Corporate Communications at Indeed
Website Address: Indeed.com
Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Scott Dobroski from Indeed.
To learn more, check out Indeed.com.
What is one PR strategy you recommend our audience to use in their business?
Pinpoint your differentiator as a business and leverage that as your strength
How does your PR strategy change from working with a local advertising client to a national advertising client?
Our PR/Comms strategy is built on supporting business objectives and goals, not based on advertising locations. Though, we do take into account what our advertising and media buying partners are doing and may place or pivot campaign and activations to align with themes or messages they are amplifying.
Why is the biggest mistake you see people make when pitching the media?
Not answering the ‘so what’ factor in their pitch for a specific reporter – you’ve got to show a reporter WHY they should care about your pitch
