Davida Dinerman
Vice President at Look Left Marketing
Website Address: www.lookleftmarketing.com
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Davida Dinerman from Look Left Marketing.
To learn more, check out https://www.lookleftmarketing.com.
What is one PR strategy you recommend our audience to use in their business?
Prioritize quality media coverage over quantity. With big trends directing the media, supplement news stories with smart, targeted content that addresses market challenges and offers solutions. And with a shifting media landscape, apply digital marketing and amplification strategies to give stories longevity.
How does your PR strategy change from working with a local advertising client to a national advertising client?
Our clients are in B2B tech, but we accommodate media outreach to the story – be it to local or national reporters. For the most part, our strategy is not tethered to advertising.
Why is the biggest mistake you see people make when pitching the media?
Thinking like a marketer and not a reporter. Too often, PR pros send pitches with too much jargon. Reporters lose interest. Help them write a great story by telling your story in clear, everyday language. And frame the narrative in a way that answers the question, “why should my readers care?”
