Tim Daly
Founder / General Manager at Vincodo
Website Address: www.vincodo.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Tim Daly from Vincodo.
To learn more, check out www.vincodo.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Transition to media buying automation and reduction in tools to optimize manually
What are the major challenges that you (and/or other advertisers) face today?
Multi-touch attribution as more gaps in data become present with cookie deletion happening on mobile phones.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We are seeing a significant increase in medium-sized advertising clients now shifting to OTT.
