Ruth Burr Reedy
CEO at UpBuild
Website Address: https://upbuild.io
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Ruth Burr Reedy from UpBuild. To learn more, check out https://upbuild.io.
What is the biggest change in marketing that you see coming in the next 2 years?
Old-school content marketing is coming to an end. To compete going forward, businesses are going to have to invest in creating a deep knowledge base curated by real experts, and building community within that knowledge base.
What are the major challenges that you (and/or other advertisers) face today?
SEO is a longer game than tactics such as PPC — ROI is longer-lasting, but it also takes longer to achieve. In times of economic downturn, that longer-term ROI can be harder to sell.
