Brock Berry
CEO at AdCellerant
Website Address: www.adcellerant.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week our host interviews Brock Berry from AdCellerant.
To learn more, check out https://adcellerant.com.
What is the biggest change in marketing that you see coming in the next 2 years?
“Cookie-less” is going to change digital advertising in ways the industry hasn’t seen since users moved from desktop to mobile.
What are the major challenges that you (and/or other advertisers) face today?
There are still too little industry wide, consistent, standardized solutions for privacy, post “Cookie-less” world, and long term ad performance.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
CTV is the fastest growing programmatic product for our Partners today. Ad dollars are following eye balls and CTV is where people go today to consume video content.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Programmatic, Paid Search, and Social media.
