Trey Kauffman
Owner at Mosaic Life Creative
Website Address: https://mosaiclifecreative.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Trey Kauffman from Mosaic Life Creative. To learn more, check out https://mosaiclifecreative.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think we’re going see a shift away from app agnostic content (i.e. podcasting) to content created for specific platforms, such as TikTok and Instagram where you can algorithmically build an audience.
What is one tip that you would give when it comes to digital marketing?
Stay on top of trends. It used to be if everyone else is doing it, you should do it too. Now, if everyone else is doing it, you’re too late and need to find the next space that isn’t crowded out.
What are the major challenges that you (and/or other advertisers) face today?
Creating content that is both transparent and engaging that speaks to an audience’s core values instead of blatantly trying to sell to them.
What are the most effective advertising tactics and/or media for your company?
Bingeable video content.
What are the major challenges that you (and/or other advertisers) face today?
Creating content that is both transparent and engaging that speaks to an audience’s core values instead of blatantly trying to sell to them.
