Patti Devine
Consultant at Patti Devine Inc.
Website Address: https://pattidevine.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Patti Devine from Patti Devine Inc. To learn more, check out https://pattidevine.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A much bigger reliance on content marketing and audience targeting.
What is one tip that you would give when it comes to digital marketing?
You and your company need to look good on the internet.
What are the major challenges that you (and/or other advertisers) face today?
Client understanding of the complexity and cost of digital media buying.
What are the most effective advertising tactics and/or media for your company?
Precision audience targeting, curated creative, balancing SEM and social media.
