Maria Marchewka
Senior Manager of Brand Marketing at Newswire
Website Address: newswire.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Maria Marchewka from Newswire. To learn more, check out https://www.newswire.com.
What is the biggest change in marketing that you see coming in the next 2 years?
On a more creative level, the biggest change I see coming is brands shying away from perfectionism.
Now more than ever, consumers crave personality and authenticity from brands on social media. Both of these facets lend themselves to transparency which helps brands create and strengthen their bonds with consumers.
Over the years we’ve seen this shift in the content brands create and distribute.
Yes, there’s room for the curated profile. But, consumers want to see the brand in action. They want to see the brand through the eyes of influencers. That “organic” feel that user-generated content creates is intensifying and the quicker brands latch onto this concept, the better off they’ll be in separating themselves from the competition, and for good reason.
What is one tip that you would give when it comes to digital marketing?
Just because something’s labeled “best practice” doesn’t mean it’s best practice for your brand.
When I say this, I mean that brands need to deploy a level of self-awareness when it comes to digital marketing.
Yes, there’s a major land grab on LinkedIn for organic attention. Yes, Instagram Reels extend a brand’s reach. Yes, a particular day might yield better open rates for email. BUT, if your target audience doesn’t live on those platforms, is it really that beneficial?
Paying attention to where your customers and target audience spend the most time, the types of content they engage with most, trends, buying habits, etc. are like a crystal ball for content creation.
What are the most effective advertising tactics and/or media for your company?
At Newswire, we believe in the power of developing and leveraging a comprehensive media and marketing communications strategy. This includes press release distribution, earned media mentions, Google Adwords, and email marketing. While each channel serves a unique purpose, they tend to work together to help companies distribute the right message to the right audience at the right time.
What are the major challenges that you (and/or other advertisers) face today?
Oversaturation. Around 5 billion people use the internet which is equivalent to 63% of the world’s population. With that many eyeballs on the web, it’s becoming increasingly difficult for brands to stand out. Going with the flow and doing what everyone else is doing will only get you so far. To amplify reach and maximize exposure, brands need to get creative and tenacious in deploying various marketing channels at once to capture and keep the attention of their target audience.
