Krista Pouncy Dyson
Founder & Owner at Performance First Digital
Website Address: www.performancefirstdigital.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Krista Pouncy Dyson from Performance First Digital. To learn more, check out www.performancefirstdigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
From a digital perspective, it certainly is what living in a cookie-less world will look like and what effect that will have on agencies and clients that rely on the layering of data to reach their consumers online.
What is one tip that you would give when it comes to digital marketing?
Know who you are trying to target – set realistic goals – start with a “healthy” will optimized website or landing page
What are the major challenges that you (and/or other advertisers) face today?
Trying to keep up with the everchanging landscape of digital advertising.
It can be all consuming from an agency perspective and from a client perspective super-confusing.
What are the most effective advertising tactics and/or media for your company?
We really align with the goals our clients set out to reach, so as it relates to advertising solutions, it depends on those goals. With that, we are a programmatic digital company, so any platform that we can use data, such as Facebook, Linkedin, or programmatic platforms, we look at first to achieve client goals.
