Greg Kihlstrom
Principal & Chief Strategist at GK5A
Website Address: https://www.gk5a.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Greg Kihlstrom from GK5A.
To learn more check out https://www.gk5a.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The move to a first-party data strategy for all companies.
What is one tip that you would give when it comes to digital marketing?
Understand both the differences and overlaps between marketing and customer experience. These will continue to blur over time, but there will always be a distinction.
What are the major challenges that you (and/or other advertisers) face today?
3rd party cookie deprecation and move to 1st and zero-party data is the biggest one.
What are the most effective advertising tactics and/or media for your company?
This depends on the customer, but I find it to be either paid search or paid social
What are the major challenges that you (and/or other advertisers) face today?
3rd party cookie deprecation and move to 1st and zero-party data is the biggest one.
