Cedar Milazzo
CEO at Nobl Media
Website Address: https://www.wearenobl.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Cedar Milazzo from Nobl Media. To learn more, check out https://www.wearenobl.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The shift to cookieless advertising will force brands to focus on the context instead of trying to continue privacy-invading practices. This shift will result in a re-alignment with brand values and shift more revenue to legitimate, useful content.
What is one tip that you would give when it comes to digital marketing?
Ignore vanity metrics like CTR and look for incrementality in sales. Most digital marketing dollars are wasted, and being able to figure out what actually works will give you a competitive advantate.
What are the major challenges that you (and/or other advertisers) face today?
The lack of transparency in digital advertising leads to tons of wasted ad dollars, as well as brand safety and ressponsible advertising problems.
What are the most effective advertising tactics and/or media for your company?
Search advertising and LinkedOm are the most effective
