Jennifer Choo
Marketing Director at Theorem
Website Address: https://theoreminc.net/
“More to Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More to Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Jennifer Choo from Theorem. To learn more, check out https://theoreminc.net/.
What is the biggest change in marketing that you see coming in the next 2 years?
We expect new developments around creating virtual brand experiences — With the rapid evolution of AI and the Metaverse, there’s a big opportunity for brands to stand out by creating unique user experiences in these immersive virtual worlds. We are starting to see brands experiment with these branded virtual user experiences across virtual gaming platforms like Roblox and the utilization of AR and VR for product launches and virtual try on experiences.
I also believe that the rising popularity of Retail Media Networks (RMNs) will call for the development and implementation of more future-proofed solutions. The need for scalability of RMNs will rely heavily on increased and optimized utilization of automation. Developing streamlined strategies that are sustainable and enable growth will be key, and I’m curious to see how marketers and brands step up their game to make these changes.
Are there any trade organizations or groups that you belong to?
We are part of The Association of National Advertisers (ANA) and Digital Content Next (DCN)
What is your biggest pain point when it comes to digital advertising?
For Theorem, it’s bandwidth. And I don’t think that we are unique here. The fact of the matter is our marketing strategy is rapidly evolving and growing, but not fast enough to keep pace. To combat this, we are looking at ways we can automate processes to streamline them while expanding our team to include top tier subject matter experts to oversee all elements of our growing methodology and brand.
