Sarah Stapleton
Marketing Director at ChemPartner
Website Address: ChemPartner.com
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Sarah Stapleton from ChemPartner.
To learn more, check out ChemPartner.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Visual content. We’ve already seen the shift and the data coming in shows us that the majority of people prefer video over other content. Doesn’t matter B2B or B2C
What is one tip that you would give when it comes to digital marketing?
Add value. It’s not always about doing it all. Do what’s important and give your customers the things that add value to their lives. It builds loyalty and makes you authentic.
What are the major challenges that you (and/or other advertisers) face today?
Standing out in the noise storm. We’re all berated by digital advertising all day long. Finding a way to stand out from the crowd and be the most interesting voice isn’t easy.
What are the most effective advertising tactics and/or media for your company?
Industry publications/websites
