Lisa Perry
CMO at Captivating Solutions
Website Address: http://lisalperry.com
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Lisa Perry from Captivating Solutions.
To learn more, check out http://lisalperry.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The customer of almost every company’s products are shifting in makeup, location, and number at an ever-increasing rate.
What is one tip that you would give when it comes to digital marketing?
Personalized Marketing: As businesses collect more data on their customers, they’ll be able to use this data to create highly personalized marketing campaigns tailored to each customer’s specific needs and interests.
What are the major challenges that you (and/or other advertisers) face today?
Targeting your audience will be more important than ever. As SEO & paid advertising get more competitive, you can’t afford to waste time or money on content or keywords that are too broad or poorly targeted.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Since OTT ads allow for better targeting and is more effective in driving return on ad spend, I’ve been evaluating how to incorporate into my advertising strategies with my clients.
What are the most effective advertising tactics and/or media for your company?
Branding, it is the building foundation for which everything is built of off.
