Kevin Boyd
Marketing Director at West Fork Whiskey Co.
Website Address: https://www.westforkwhiskey.com/
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Kevin Boyd from West Fork Whiskey Co.
To learn more, check out https://www.westforkwhiskey.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Ad Content will become paramount and curated specifically for individuals
What is one tip that you would give when it comes to digital marketing?
Marketing isn’t always measurable – numbers, ROI, impressions are only half of it.
What are the major challenges that you (and/or other advertisers) face today?
Educating the consumer. Turning customers into ambassadors.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We currently do not implement but in time we absolutely will!
What are the most effective advertising tactics and/or media for your company?
Quality Content & voice
