Chantel Eubanks
Marketing Manager at Orlando Fringe
Website Address: orlandofringe.org
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Chantel Eubanks from Orlando Fringe.
To learn more, check out orlandofringe.org.
What is the biggest change in marketing that you see coming in the next 2 years?
The industry is always changing. Everyday there is more social media outlets and more ways to advertise. I see in the next two years that one platform that is considered to be popular today, could be overshadowed by another platform. I also see that advertising on streaming services would be a smart way to go.
What is one tip that you would give when it comes to digital marketing?
Don’t be afraid to try anything. If it doesn’t work, find something else and keep trying until you find out what works for you!
What are the major challenges that you (and/or other advertisers) face today?
One of my major challenges is working with a limited budget. There are so many opportunities that I believe I am missing that could get my company more engagement, but they want a ton of money for the services.
Another challenge is figuring out which platform is the best place to advertise. There’s so many different opportunities out there, and it’s almost like a puzzle to see which one is a valuable source.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We started looking into advertising on streaming services. We advertise with Spectrum and we get good impressions, but there are many other services out there that we could utilize, but it depends on our budget.
What are the most effective advertising tactics and/or media for your company?
Social Media is one of our most effective advertising tactics and having our audiences sign up for our email list. One of our main ones too is word of mouth and hosting tabling events.
