Moni Oloyede
Director of Marketing Infrastructure at Fidelis Cybersecurity
Website Address: https://fidelissecurity.com/
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Moni Oloyede from Fidelis Cybersecurity. To learn more, check out https://fidelissecurity.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
1. It’s going to be harder to reach the customers has more platforms come on the market and people get more knowledgeable about data privacy
2. The use of customer data platforms will increase as marketers seek to consolidate several data points from different, disparate systems in order to make sense of customer data
What is one tip that you would give when it comes to digital marketing?
Focus on the audience needs and the business needs. The business cares about ROI, clicks, shares, opens, etc. You customer doesn’t care about those things. Give the audience what they value and you eventually get to the ROI
What are the major challenges that you (and/or other advertisers) face today?
Aligning messaging to a targeted audience. Audiences are so niche now a days. You need several messages for the various audience groups
What are the most effective advertising tactics and/or media for your company?
Testing strong visual images and a diversity of images
