Danny Moering
CEO at Findable
Website Address: getfindable.com
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Danny Moering from Findable. To learn more, check out getfindable.com.
What is the biggest change in marketing that you see coming in the next 2 years?
People are fearful and distrustful of personalized advertising. So, marketers are going to need to double down on the less-creepy way of reaching their audience. SEO is a great way, that I think consumers trust.
What is one tip that you would give when it comes to digital marketing?
Learn your audience before you dive in. What makes them tick? What are their pain points? How can you help solve them? Once you know that, you’re ready to go. Oh, and cheaper is almost always NOT better.
What are the major challenges that you (and/or other advertisers) face today?
I’m probably in a minority here, but I think marketers love automation, but consumers have fatigue. I think the biggest change will be having to put genuine interaction at the forefront of messaging and communication.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
LOVE CTV! In fact, I would love for my agency to have about 50% of client ad spend in CTV. I think it’s such a great medium.
What are the most effective advertising tactics and/or media for your company?
SEO, SEO, SEO
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Facebook Ads are good, YouTube as well. And then good old fashioned organic content.
