Tim Kilroy
CEO/Founder at Tim Kilroy Agency Growth
Website Address: https://timkilroy.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Tim Kilroy from Kilroy Agency Growth.
To learn more, check out https://timkilroy.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Being really good at media buying will not be an advantage anymore. Single channel experts will no longer be enough.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside agency can be aware of cross industry best practices, whereas an internal media director will have the best sense of brand…
How does a media buyer stay on top of trends with media placement?
We are mostly a performance agency, so we let conversions guide the way…but when we are looking for brand building, we do deep persona assessments, in-market segmentation.
