Tauseef Muhammad
VP & Head of Global Marketing at Visionet
Website Address: Visionet.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Tauseef Muhammad from Visionet.
To learn more, check out Visionet.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Post Covid the landscape of marketing has changed from managing remote folks to targeting prospects. The biggest change is how to identify the channel and target ICP with the understanding of buying journey as people are all over the place.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It has both Pros and Cons. The advantage with outside media buyer, you will gain outside-in prospective as well by looking at multiple companies, the disadvantage that you have less control from communication perspective. with my 17+ years of media buying experience, I strongly believe media buying is not static process rather dynamic (like stock trading).
How does a media buyer stay on top of trends with media placement?
It’s not just technology but customer journey plays a vital role in media placement.
