Tamika Bickham
Founder & CEO at TB MEDIA GROUP
Website Address: tbmediagroup.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Tamika Bickham from TB MEDIA GROUP. To learn more, check out tbmediagroup.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A larger focus on content creation, authentic connection which is going to be needed to cut through the noise, and artificial intelligence. Brands are going to have to operate like media companies to nuture their audiences.
Are their any trade organizations or groups that you belong to?
National Association of Black Journalists
Coral Gables Chamber of Commerce
Hello Seven
Agency Thrivemind
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
They have the expertise and relationships with media companies. They are more knowledgeable when it comes to how to reach specific audiences and can usually get better deals if they buy frequently.
What is one tip that you would give when it comes to media planning?
Plan ahead and be consistent. Nothing happens over night.
How does a media buyer stay on top of trends with media placement?
