Susan Walsh
Founder & CEO at CENTRICIA
Website Address: www.centricia.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Susan Walsh from CENTRICIA.
To learn more, check out www.centricia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The privacy laws are affecting the programmatic landscape for targeting the optimal audience. However, many technology partners are ahead of the curve and are accessing exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The outside media buyer provides expertise in programmatic trends, privacy laws, and advertising standards and ethics. This saves the internal marketing director valuable time and prevents wasted budget dollars on unsuccessful campaigns.
How does a media buyer stay on top of trends with media placement?
Collaborate with your industry partners and attend webinars and conferences.
