Steve Gumm
Founder at Gummio
Website Address: gummio.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Steve Gumm from Gummio. To learn more, check out gummio.com.
What is the biggest change in marketing that you see coming in the next 2 years?
For B2B companies, which is my focus, the biggest change will be in personalized expertise. Companies will need to shift to even deeper levels of consultative engagement by producing relevant content, training and elevating interactions with more personalized touches. That means getting comfortable with video and being more engaged on social channels like LinkedIn.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Expertise. Unless you have an “in the trenches” media buyer on your team, chances are pretty good an outside buyer is going to bring advantages of having deep industry knowledge (i.e. common mistakes to avoid) and deep connections.
How does a media buyer stay on top of trends with media placement?
If you’re working with a high level media buyer, they will be on top of trends as a natural part of their craft.
