Shannon Hunihan
Chief Marketing Officer at Mint Eco Car Wash
Website Address: https://mintecocarwash.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Shannon Hunihan from Mint Eco Car Wash.
To learn more, check out https://mintecocarwash.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Extreme hyper focus on the customer experience, and complete fusion of physical and digital experiences. In the retail space, there has to be a digital experience that overlays the physical one.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outside perspectives. There is no way that a marketing leader in any organization can stay on top of every trend that is happening, because there is so much changing so fast. Especially in our startup scenario – we are a small team, and wear many hats. The more we can outsource to experts, the more competitive we can remain.
How does a media buyer stay on top of trends with media placement?
They remain experts in their field through conferences, certifications, and by being certified partners with Google and other major digital brands.
