Richard Maya
Director of Operations at Well-Rounded Studios
Website Address: https://www.wellroundedstudios.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Richard Maya from Well-Rounded Studios. To learn more, check out https://www.wellroundedstudios.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Omni-channel approaches to marketing. One company cannot rely on one marketing tactic to funnel leads & must diversify in their promotional strategies in order to generate leads from different avenues.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
A lot of the labor & time cost is outsourced elsewhere & that can sometimes be an investment in & of itself. This allows for agencies to refocus their efforts into other things meaningful to their business beyond lead generation & other white-label servicing.
How does a media buyer stay on top of trends with media placement?
It’s worthwhile to subscribe to newsletters relevant to one’s industry & have a look at specific niches on LinkedIn. Also, for larger media companies it would be an investment to look at keyword research tools like Ubersuggest, Answer The Public, & SEMrush to see what people are immediately looking at.
