Pete DiMaio
COO at TravelBoom
Website Address: TravelBoomMarketing.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Pete DiMaio from TravelBoom.
To learn more, check out TravelBoomMarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change I see coming in the next two years in marketing, particularly for the independent hotelier, is going to be the requirement to lean heavily into feeding inventory into every meta channel possible. Hotel’s succeed by driving direct bookings and by having the best available rate available across all possible channels will ensure the marketing dollars spent to drive demand are not wasted by allowing a potential guest to book through an online travel agency (OTA) or a competitor.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
TravelBoom is a digital agency focused on helping independent hoteliers succeed online. As such our media buys are most often direct call to action CPC or CPA spends. Bidding strategies and buys can be incredibly complex. Furthermore, the technology is always changing and until you are “in the thick of it” every day, you are very likely overpaying or entirely missing opportunities.
