Nick Lynch
CEO at Collidescope.io
Website Address: www.collidescope.io
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Nick Lynch from Collidescope.io. To learn more, check out www.collidescope.io.
What is the biggest change in marketing that you see coming in the next 2 years?
We focus on social impact/cause marketing. The biggest change will be the bigger need to better measure the impact of the work.
Are their any trade organizations or groups that you belong to?
None
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Depends on the brand
What is one tip that you would give when it comes to media planning?
Empathy leads to consumer insights, which leads to bette planning
How does a media buyer stay on top of trends with media placement?
groups, trades, conferences, etc.
