Michael Ter Mors
CMO at CO2ign Art
Website Address: www.co2ign.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Michael Ter Mors from CO2ign Art.
To learn more, check out www.co2ign.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A shift away from programmatic platforms and into more manual and native marketing, such as through influencers.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outside buyers often have relationships with multiple vendors, which makes access and onboarding easier. In addition, building an in-house team takes time. While hiring agencies comes with its own set of challenges, it is faster.
How does a media buyer stay on top of trends with media placement?
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