Michael Giannulis
Partner at Copy Machines
Website Address: https://CopyMachines.io
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Michael Giannulis from Copy Machines.
To learn more, check out https://CopyMachines.io.
What is the biggest change in marketing that you see coming in the next 2 years?
The rise of horizontal marketing. Turning sales messages into multi-channel steps that are shorter in nature but more personal.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Lots of opportunity for shared learning across brands that are competitors.
How does a media buyer stay on top of trends with media placement?
I am a member of Ad Skills and watch ongoing trainings and keep up with industry blogs.
