Maureen “Mo” Regalado
Owner at MoVO Media Marketing
Website Address: https://www.movomediamarketing.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Maureen “Mo” Regalado from MoVO Media Marketing.
To learn more, check out https://www.movomediamarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Being able to provide value at scale with as much as the consumer is consuming content.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer is doing their job which is buying media, NOT the marketing director job with purchasing ad buys. That should not be their job.
How does a media buyer stay on top of trends with media placement?
Industry news.
