Lynn Casey
CEO/Founder at Shine Scout, Inc.
Website Address: www.shinescout.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Lynn Casey from Shine Scout, Inc..
To learn more, check out www.shinescout.com.
What is the biggest change in marketing that you see coming in the next 2 years?
as we enter the ‘splinterverse’ we are fining a narrower and narrower cast of subcultures and subsequent influencers who hold sway over consumer buying decisions. Knowing and connecting with these micro-influencers is increasingly critical to the success of brands today, and tomorrow.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
A broad depth of knowledge, and continued conversations with a wide variety of brands and offerings who are experiencing and trying new things. We are in an industry that harnesses the wild bronco of change – we need to always be looking around corners and over horizons.
