Lindsay Randazzo
Director of Marketing at Innovative Systems
Website Address: www.innovsys.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Lindsay Randazzo from Innovative Solutions. To learn more, check out www.innovsys.com.
What is the biggest change in marketing that you see coming in the next 2 years?
We’re seeing that people want options. Some consumers are really visual and respond to video testimonials or interactive marketing. Others prefer to read statistics or direct quotes or join a webinar. Either way, you have to be armed to offer a breadth of options. We are looking into livingprint on postcards. We utilize direct mail along with digital marketing efforts. I think that something like livingprint integrates the two mediums in a new and innovative way. To create a postcard that consumers can interact with creates a personal experience that we are looking for. I think video will continue to grow and is the future of marketing.
How does a media buyer stay on top of trends with media placement?
Education is key, going to educational events or joining online. The landscape is always changing and it is our job to hear about trends in various industries and apply them to our business. However, I think once you cement your ideal buyer you start driving content and messaging for that person. It’s more meaningful, more specific than just trends in the industry.
