Kristina Smith
Head of DTC at Big Island Coffee Roasters
Website Address: https://bigislandcoffeeroasters.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kristina Smith from Big Island Coffee Roasters.
To learn more, check out https://bigislandcoffeeroasters.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
A greater shift in budget from ‘traditional digital’ to OOH/Print (leveraging digital).
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Scale/access to people/vendors/tools that internal resource alone cannot do.
How does a media buyer stay on top of trends with media placement?
Talk to friends/colleagues/folks in the industry. Occasionally be open to an unsolicited vendor email/events
