Kevin Naruse
Communications Director at Painted Brain
Website Address: https://paintedbrain.org/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Kevin Naruse from Painted Brain.
To learn more, check out https://paintedbrain.org/.
What is the biggest change in marketing that you see coming in the next 2 years?
First, I see the rise of short form video to potentially eclipse other kinds. The movement is towards more raw, not heavily edited video, but shorter segments small clips.I see the rise in Tik Tok as a reflection of this trend, and I believe Tik Tok is just the tip of the iceberg.
I see I believe that Chatbots and AI automation are just the beginning of the trend that sees more brands using, in order to understand increasingly complex requests, to create more accurate personalized responses, and improve interactions on social media. These can also make a fast-growing online community scalable to manage.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Provided that the agency to whom the work is outsourced is a good fit for what your company needs, outsourcing it to an outside media buyer may be a better way of finding a good match not only with skills, but also a specialist that does exactly the type of marketing you need, and have specialized skills, that you don’t have or have enough of.
