Jonathan Silva
Partner & Chief Strategist at The Tadpole Agency
Website Address: https://thetadpoleagency.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Jonathan Silva from The Tadpole Agency.
To learn more, check out https://thetadpoleagency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A continued need for transparency and separation from perceived “Main stream media.”
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Working with an Agency gives business owners the opportunity to have a full-scale marketing partnership made up of masters of their skillset. Whereas an internal director is typically wearing multiple hats and attempting to be highly skilled or well-versed in a large variety of skills that are not always attainable. It’s rare to find someone that can actively be efficiently creative and a project/budget manager.
How does a media buyer stay on top of trends with media placement?
By being actively engaged, researching, and learning.
