Jesse Stoddard
Fractional CMO at The Stoddard Agency
Website Address: https://stoddardagency.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jesse Stoddard from The Stoddard Agency.
To learn more, check out https://stoddardagency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
As ad costs surge, there will be a surprising resurgence of old-school marketing, including direct mail, networking (relationship marketing), and guerrilla marketing, but with a new data driven spin to create multimedia, multi-channel, multi-step campaigns.
How does a media buyer stay on top of trends with media placement?
A lot of reading and testing.
