Jennie Alberto
Co-Founder / Creative Director at Driven Digital
Website Address: drivendigital.co
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jennie Alberto from Driven Digital. To learn more, check out drivendigital.co.
What is the biggest change in marketing that you see coming in the next 2 years?
The importance of a holistic content strategy with the focus on developing a narrative that resonates with the public. Building the brand story through multi-channel distribution.
Are their any trade organizations or groups that you belong to?
AIGA, Yext, WordPress, Hubspot,
What is one tip that you would give when it comes to media planning?
Get to know your target audience, deciding where to share, and analyzing the data to refine strategy.
