Jason Fairchild
Co-Founder and CEO at tvScientific
Website Address: https://www.tvscientific.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jason Fairchild from tvScientific.
To learn more, check out https://www.tvscientific.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
We think TV advertising is the most powerful medium in the world, but it is dominated by 500 or so large brands (that account for 80% of the market). The next 2 years will unlock this channel to the millions of search and social advertisers for the first time, and this democratization of TV will unlock massive growth for millions of businesses.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
There are pros and cons to each approach. But in general, I’d say that media buying –especially for performance-oriented marketers–is a core strategic competence, and as such, brands/marketers should stay very close to it vs outsourcing it.
How does a media buyer stay on top of trends with media placement?
Again, we have a data-led strategy here. While we may have several hypotheses about which placements will perform best, the platform will quickly validate or invalidate those assumptions with actual performance data
