James McDonald
President at Access Global Partners
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with James McDonald from Access Global Advisors.
What is the biggest change in marketing that you see coming in the next 2 years?
More accountability for digital advertising and a move to advertise on Brands You Can Trust
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
More leverage with their spend and relationships
Internal focus on messaging and execution
