Gil Aranowitz
Creative Strategy Director at The Best Words Win
Website Address: https://www.thebestwordswin.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Gil Aranowitz from The Best Words Win. To learn more, check out https://www.thebestwordswin.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased realization in the importance of messaging
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Optimizing campaigns requires a constant stream of “insider knowledge.” Most marketing organizations don’t have the time for that
How does a media buyer stay on top of trends with media placement?
Keep track of what the most progressive companies and brands are doing. Always think about how that applies to your business
