George Wight
Managing Member at Tokenizz
Website Address: http://www.tokenizz.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with George Wight from Tokenizz.
To learn more, check out http://www.tokenizz.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Massive shift from traditional advertising to NFT style ownership of rights, redemptions and customers ownership of their data.
The forms of media will stay the same but much of the backend will be changing.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outside media buyers know where the “juice” is. The bargains, the premiums and the areas not to waste time. Outside buyers are not committed to one item. They have more options and opportunities.
How does a media buyer stay on top of trends with media placement?
Constant activity. Leading what’s new like web 3 and metaverse strategies. Travel now more than ever and look for localized or international trends.
