Deborah Clarke
Owner, CEO at 519Web, PinPoint Local
Website Address: https://519web.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Deborah Clarke from 519Web, PinPoint Local. To learn more, check out https://519web.com
What is the biggest change in marketing that you see coming in the next 2 years?
More social media selling will start to take place. Multi platforms for selling online will grow as consumers become savvier in searches and trusting smaller, often local, sales offer online.
Are there any trade organizations or groups that you belong to?
Local organizations only in Ontario (Chamber of Commerce; networking groups).
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Virtual or contract hires are always more cost effective and typically have higher ROI. As long as you hire right, target your needs.
We offer a virtual digital marketing service and a DM platform for DIYer’s in small business.
What is one tip that you would give when it comes to media planning?
Know your target audience and figure out where they hang out and how they like to communicate.
