Buck Robinson
Executive Vice President at The Media Manager
Website Address: www.TheMediaMgr.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Buck Robinson from The Media Manager.
To learn more, check out www.TheMediaMgr.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A hyper-fractured media environment where attribution becomes harder and harder for a variety of reasons
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Depth of relationships and leverage in media negotiations
How does a media buyer stay on top of trends with media placement?
While we do use some media reporting services, most of our “intel” comes from speaking with the reps and really fostering those human connections/relationships at the media
