Brian J. Esposito
CEO & Founder at Esposito Intellectual Enterprises
Website Address: www.eie.rocks
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Brian J. Esposito from Esposito Intellectual Enterprises.
To learn more, check out www.eie.rocks.
What is the biggest change in marketing that you see coming in the next 2 years?
Biggest change is the amount of money and buzz around nft’s and the metaverse and all these brands rushing to no go into this space without the knowledge, talent, experience, or strategy to do it correctly. Much like when social media first came out and no in-house employees or skilled talent to properly manage and utilize that new medium.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Relationships, experience and buying power. A healthy combination of both in my mind is the best formula.
How does a media buyer stay on top of trends with media placement?
By staying highly engaged, visiting conferences, expos, speaking with experienced industry experts or professionals. Watch what other companies are doing to see what’s working and what’s not working for their exposure and awareness.
