Anna Boudinot
CEO at Mustard and Moxie LLC
Website Address: https://www.mustardandmoxie.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Anna Boudinot from Mustard and Moxie LLC. To learn more check out https://www.mustardandmoxie.com/
What is the biggest change in marketing that you see coming in the next 2 years?
The new generation of consumers expects the companies they buy from to have values that align with their personal values. This will affect how brands connect with their customer base and what is expressed in their messaging.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I’m not a media buyer but I can answer this question from the perspective of a third party who focuses on content marketing. The advantage is that a marketing agency will be more in tune with new trends in marketing through what their other clients are doing and can pass that knowledge along. Also, internal marketing directors sometimes struggle with seeing the forest for the trees, and an external agency can provide a much-needed objective view of the entire situation.
What is one tip that you would give when it comes to media planning?
Media planning is not in my wheelhouse. My marketing agency only focuses on owned media.
