Abe Kasbo
Founder & CEO at Verasoni
Website Address: verasoni.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Abe Kasbo from Verasoni.
To learn more, check out verasoni.com.
What is the biggest change in marketing that you see coming in the next 2 years?
CMOs will be searching for both value and efficiency and are going beyond vanity analytics, there will be less reliant on organic social and more on creative to make relevant connections.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Expertise, bandwidth, and efficiency.
How does a media buyer stay on top of trends with media placement?
Read everyday.
