Michael Ivy
Owner at Aspyr Marketing
Website Address: https://www.aspyrmarketing.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Michael Ivy from Aspyr Marketing. To learn more check out https://www.aspyrmarketing.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I would say that for me in the search engine optimization and web design industry mainly. That more and more processes and ideas that used to work will be stomped out by Google Updates. But I also predict that many more startups will continue to flood the industry as well as many people joining the marketing sphere. More people means more information which I hope means we all get to offer a better service.
What is one tip that you would give when it comes to digital marketing?
One tip would be: “BE A STUDENT, ALWAYS” things are always changing and you must always be learning to stay ahead. It’s a lot like the tech industry, you have to be awake to stay ahead. Seminars, classes, programs, videos and blog posts are pivotal in that learning environment.
What is something in your career that you learned from by making a mistake?
Overpromising and why not to do it. Give clients time and expectations so you can avoid the difficult conversations.
