Michael D’Elicio
President at Dweeso Digital Marketing
Website Address: https://www.dweeso.com/
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Michael D’Elicio from Dweeso Digital Marketing. To learn more check out https://www.dweeso.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
AI tech — we are very close to seeing multiple channels get increasingly controlled by various AI, as well as AI content production.
What is something in your career that you learned from by making a mistake?
In my first directorship position, my goal was to increase the organic sales of our client list; however, Google had recently changed the algorithm significantly, and after my first year, traffic and sales stagnated.
I had to go back to the drawing board and essentially re-learn SEO. After about 3 months of interviewing other SEOs, online research, and limited experiments, I implemented a new strategy of link building, which caused across-the-board increases.
