Greg Zakowicz
Sr. Ecommerce Expert at Omnisend
Website Address: www.Omnisend.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week, our host speaks with Greg Zakowicz from Omnisend.
To learn more, check out www.Omnisend.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think companies will skew their marketing strategies back to channels with a historically steady ROI, most notably email marketing—but with a twist. The adoption of SMS marketing has been exploding over the past three years and I see this continuing. But now, companies have the ability to combine SMS and email marketing data and messages in the same automated workflows, allowing brands to provide relevant messages via the channels that matter to them. This ability to combine SMS and email marketing will continue to be adopted by brands looking to maximize the use of first-party data to control the customer experience and increase sales.
What is your favorite marketing software that you utilize?
We are a marketing software company so I’d have to say Omnisend. We’re an email and SMS marketing platform built for ecommerce brands.
Internally, we use HubSpot as our CRM and B2B marketing software.
What is something in your career that you learned from by making a mistake?
Pay attention to the details. Early in my career as an email marketing practitioner, I sent an email without proofing it as I had done a thousand times before. Of course, that email had a major error. While things like this do happen, it’s important to learn the larger lesson: details matter. Whether it’s a marketing email or giving a speech in front of a thousand people, pay attention to the details.
