Crystel Debs
VP Global Growth & Partnerships at Edge226
Website Address: edge226.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Crystel Debs from Edge226. To learn more, check out edge226.com.
What is the biggest change in marketing that you see coming in the next 2 years?
the accountability for the programmatically driven mobile/in-app ad campaigns to actually attribute revenue (instead of just delivering campaigns)
What is something in your career that you learned from by making a mistake?
1. linear tv can actually deliver attribution for in app (ie coinbase tv ad)
2. Assuming that the most complex route- was the best one. Early on, I learned that the most intelligent people are able to distill the most complex, obtuse problems, into solutions that address the main issues, have mass appeal, and are easy to understand and carry through.
